A few days ago, Kuazhitong Outrun Brand Research Institute and the China (Zhejiang) Investment and Financing Service Center jointly issued the “2018 China’s Outrun Brands Development Report”. The report pointed out that export cross-border e-commerce has grown rapidly and gradually seized the traditional trade’s share of market.

In terms of sales channels, cross-border e-commerce platforms and cross-border logistics and distribution are the key to the development of cross-border e-commerce. Amazon, e-bay, Aliexpress and Wish are the most important channels for China’s export cross-border e-commerce. In terms of market size, China’s export cross-border e-commerce industry, after many years’ of growth, especially the explosive growth after 2010, has already become a market with a huge scale. According to the 2016 China’s E-commerce Market Data Monitoring Report, China’s cross-border e-commerce transactions reached 6.7 trillion yuan in 2016, an increase of 24% year-on-year. Among them, the scale of export cross-border e-commerce transactions was 5.5 trillion yuan.

The report predicts that China’s cross-border e-commerce transactions can still maintain an average compound growth rate of 20.1% annually. By 2020, the scale of cross-border e-commerce transactions will reach RMB 12 trillion, accounting for over 37% of the total import and export volume of goods. With the continuous improvement of Internet technology, overseas e-commerce companies have also demonstrated their own advantages such as convenient transactions and rich functions compared to offline retail.