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Post Time:2018-11-27Author:f2c


Since the early 1980's, Ceres Fruit Juices has been successfully exporting its brands to a great number of international markets. Currently we are exporting to more than 84 countries in Africa, Europe, the Far East, Middle East, Asia and North America.


The company is named after the town of Ceres in the Western Cape, South Africa where it was founded in 1986 by local fruit farmers as a way to add value and expand the market for their produce. The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and stone fruits. Ceres became a wholly owned subsidiary of the Cape Town based Pioneer Foods in 2004. It is named after the Ceres Valley that is an important fruit growing region in the Southern Africa. Its various products include Ceres 100% Juice, Ceres Delight, Ceres Sparkling, Ceres Spring Water, and Ceres Nectar Concentrate.

Rich in vitamins and minerals, without sugar and preservatives, Ceres fruit juice is both nutritious and tasty. Considered to be "exotic", it strives to become the most nutritious and refreshing drink for consumers.

Apple and Eve

This is a New York based company that is specialized in production of fruit juice and organic juice products. It is one of the fastest growing companies in the United States. In 1975, Gordon Crane founded Apple & Eve and started a fruitful journey . For the past 40 years, they’ve remained focused on the singular mission formed sitting around consumers’ kitchen table: to provide consumers with pure, healthy juices that taste as good as they are good for them.


To meet the needs of different consumers, Apple and Eve launched a variety of fruit juices, such as Apple, Grape, Kiwi Fruit and Pomegranate, among which Apple and Cranberry are the most popular. Apple & Eve fruit juice is rich in nutrients and minerals needed by the human body, and has no artificial flavors, sugars and colorants. For Apple and Eve, each bottle of fruit juice has been paid 100% of efforts. They have always been dedicated to providing consumers with new flavors and new products.

Ocean Spray

Ocean Spray is an agricultural cooperative of growers of cranberries and grapefruit headquartered in Lakeville/Middleborough, Massachusetts. This American fruit juice manufacturing company founded in 1930 is known for its products of cranberries and grape fruits. It currently has over 700 member growers (in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Florida, British Columbia and other parts of Canada, as well as Chile). The cooperative employs about 2,000 people, with sales of $1.2 billion in fiscal year 2013 and account for 70% of North American cranberry production. Their products include cranberry sauce, fruit juices, fruit snacks, and dried cranberries.


Most of their fruit juice is made of berries, such as blueberries, blackberries and cranberries, etc. There are also grape, pineapple, cherry juice, etc. for consumers to choose. In fact, they have gained immense popularity by bringing extensive innovation to the filed with first of its kind juice blend and packaging. Its cranberry juice is their hot-sale product and it won the ChefsBest Award for best taste.

Del Monte

Del Monte originated in 1886 when a Californian food distributor developed a premium branded coffee for the famous Hotel Del Monte in Monterey, California. By 1892 the food business had expanded and the Del Monte brand appeared on its first can of peaches. By 1909 it had developed its well known Del Monte shield and since then Del Monte has developed its growing, producing and packing of fruit products across the world.

The brand is one of the largest marketers in the US and several products by the brand holds the number one or two positions in the market share. The brand’s other products include canned fruits, vegetables, sauce, broth and many more.


With over100 years’ experience of fruit juice production, the company can make sure that the fruit is picked at the right to ensure its good taste. Different kinds of oranges can be made into different flavors of fruit juice. It is worth mentioning that Del Monte advocates "make the best use of everything". In the case of orange, for example, the pulp is used for juice, the epidermis can be made into fodder for animals, and the oil from the epidermis can be used in juice, cosmetics or seasonings.


Frooti is the largest-selling mango flavoured drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. in India and Parle Agro Nepal Pvt. Ltd. in Nepal. Frooti was launched in 1985 in TetraPak packages. The fruit juice is exported to the United States, Australia, the United Kingdom, the United Arab Emirates, Malaysia, Saudi Arabia, Maldives, Singapore, Thailand, Mozambique, Ghana, Malawi, Nigeria and many other countries.


Frooti was launched in a green rectangular Tetra Pak as a ready-to-serve mango drink. Although it wasn't the first mango drink, Frooti quickly acquired a large market share. The packaging played a major role behind its success, since it could be carried easily and conveniently. Frooti also provided a refreshing mango taste that translated into a huge demand for itself.

Over the years the brand has experienced a series of repositioning. From the original tagline "Mango Frooti, Fresh and Juicy" to "Juice Up your Life". Eventually, the original tagline- "Mango Frooti, Fresh and Juicy" was reinstalled. The present ad campaigns focus on reaffirming Frooti's leading position across India in a confident manner.

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