The BIO BREADNESS brand belongs to EURO FOOD CONCEPT, a Dutch company that owns bread, dessert and chocolate factories in the Netherlands, Belgium and Germany. BIO BREADNESS has business in many countries including the Netherlands, Germany, Belgium and Italy. With a history of 125 years and at least 500 stores, BIO BREADNESS is very famous in the Netherlands. It owns a badge issued by the King. It also serves as a supplier for the Dutch Royal household, the KLM Dutch Royal Airlines, Starbucks, McDonald’s and five-star hotels.

BIO BREADNESS has just entered the Chinese market, and their major product for the market is organic European bread. The uniqueness about the bread is that no yeast is used. Instead the dough will ferment naturally for 24 hours, which is a natural way to make the dough fluffy. After fermentation, the dough will be shipped directly from Holland to China to ensure 100% of European taste for Chinese consumers.

Jan Lagemaat, the head of the Dutch headquarters, and Ms. Hou Wenting, the founder of the subsidiary in China, said they had spent a lot of time choosing bread that suits Chinese consumers' tastes. In Europe, bread is the staple food, and most of the bread sold on the market is plain bread, while sweet bread is rare (because Europeans usually only eat sweet bread at festivals). But in China, many people regard bread as dessert and snack, so sweet bread is more popular with them. In order to adapt to the Chinese market, BIO BREADNESS regards sweet bread as a key product, and offers lemon, cranberry and other flavors.

BIO BREADNESS currently focuses on selowned bakeries and supply chains. It has opened bakeries in Shanghai and Hangzhou, and supply products for all kinds of supermarkets. Ms. Hou Wenting believes that after years of development of the baking industry, the prospect of pure European bread will become very promising. From the Taiwanese-style bread and the Japanese-style bread to the present European-style bread, we can see that consumers have shifted from focusing merely on taste to paying attention to both health and taste. "Healthy, Natural and Original" are the philosophies held by BIO BREADNESS. The company will continue to develop new varieties of healthy and delicious authentic organic European bread for Chinese consume.

Source：www.food2china.com