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THE WAY TO CHINESE CONSUNERS' HEARTS IS DEFINITELY THROUGH THEIR STOMACHS
Post Time:2019-03-18Author:Food2China

Dutch agriculture has a high level of specialization and management, so Dutch food is famous for its high quality and reasonable price. Dutch meat and cheese are not inferior to those produced by any other countries, and are even more cost-effective, but at present the most popular Dutch agricultural products among Chinese consumers are still dairy products (especially milk powder). 

Many Chinese people only know German beer and Italy cheese. Except powdered milk, Dutch food is not widely recognized in China. Mr. Stigter believes that this has much to do with the lack of marketing and brand promotion. 

Mr. Stigter offered an important suggestion to Dutch companies which want to enter the Chinese market: If they want to occupy a place in the Chinese market, they must first understand the habits and needs of Chinese consumers and find an entry point. He thinks that many Dutch enterprises often ignore this.

He took cheese as an example: In the past, cheese, a food from the West, was not popular with Chinese consumers because of the lack of marketing; but with the promotion efforts in recent years, there has been a turning point. The young Chinese generation is willing to try cheese, and even take the initiative to learn how to eat cheese, which results in rising demand for the product. European food is still a new thing for Chinese consumers. In order to increase market share, European Enterprises need spend longterm efforts on marketing.

 Speaking of how to make Dutch food acceptable to Chinese consumers, Mr. Stigter quipped: "Dutch food is often just simple meat, some vegetables and potatoes, which is totally different from Chinese food. I love Chinese food. Chinese food is very rich, boasting a great variety of meats and vegetables. We cannot compete with that.” 

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He believes that young Chinese pay attention to food safety as well as taste. They are willing to spend more money on imported food. Dutch food is very different from Chinese food, but Holland can provide Chinese consumers with lots of high-quality and safe foods.

Mr. Stigter is very optimistic about the Chinese market. He said that China has a huge demand for imported food. In addition to maintaining the advantages of dairy products, the Dutch government is trying to increase the market share of meats, vegetables and fruits in China. He also mentioned that China's laws and regulations are very strict, and there is a long process that foreign food is required to go through in order to enter China, which is a big challenge for Dutch food enterprises. However, the Dutch Consulate will try the best to help them.

Mr. Stead said: "We have high expectations for the Chinese market. The demand for cheese I mentioned just now is growing. The prospects for pear and meat are promising, and the market for dairy products is already mature. We have already exported a lot of food to China, and the export volume will continue to increase next year. Chinese consumers love and have trust in Dutch food, so I predict that exports of Dutch food to China will continue to increase in the next few years.”

Source: www.food2china.com

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