Foppen is a family business with a history of over 100 years. It owns three factories in Europe. Two of them are in the Netherlands, and one is in Greece. With the efforts of three generations, Foppen has become one of the top five smoked salmon manufacturers in Europe.

To ensure quality, Foppen only uses premium salmon from Norway. They work closely with aquaculture experts in Norway to select the best raw materials with extremely strict standards and quality requirements. Due to the most advanced technology and traditional craft, Foppen's smoked fish products are very popular among Europeans.

Geert van Bolhuis, General Manager of Foppen Asia, said that the biggest challenge they face in China is the low awareness of smoked salmon in the country. Chinese people love salmon, but they often only make salmon sashimi or cook it. So they are unfamiliar with smoked salmon, which is between raw and cooked. In order to popularize smoked salmon, a lot of marketing and tasting activities are required. 

Foppen has made some adjustments to its products to better meet the requirements of Chinese consumers. For example, salmon is sliced more thickly to increase the flavor. The company also launched hot smoked salmon for the Chinese market in October this year. This new product is smoked at a relatively high temperature of 80 degrees Celsius, so it is not as raw as cold smoked salmon, which better suits the taste of Chinese consumers. 

The new product has received good feedback, which gives Geert van Bolhuis more confidence in the Chinese market. Foppen has opened branches and stores in Shanghai, with the goal of taking firsttier cities (Beijing, Shanghai, Guangzhou and Shenzhen) as bases and gradually expanding its business to the second and third tier cities. He hopes to develop Foppen into an industry benchmark for smoked salmon through various large platforms in the shortest time, so that more Chinese consumers can taste this high-quality European delicacy.

来源：www.food2china.com