Unilac Holland is an independent Dutch dairy company that specializes in the export of cheese, butter and other dairy products. It is a supplier for high-end department stores, supermarkets, wholesalers, catering companies, shipbuilders, cruisers, exporters and importers.

According to Marthijn Voerman, General Manager of Unilac Holland in mainland China, Unilac Holland exports cheese made in the Netherlands, Italy, France and Denmark to China. Its main brand is Grand'Or.

In Walman's view, cheese is still a new thing for Chinese consumers, so at this stage, the company’s main job is marketing. In order to help Chinese consumers accept the healthy habit of eating cheese, they choose the original Dutch cheese as well as honey sheep cheese. The latter is added with natural honey (not sugar), so it tastes slightly sweet, which better suits the taste of Chinese consumers. 

The headquarters in Shanghai often organizes tasting activities. They match Cheese with red wine, blueberries, honey, nuts, bread and other ingredients to teach people the diversified ways of enjoying cheese. He also noticed that Chinese consumers prefer to eat hot cheese. For example, they heat it with microwave ovens or make it into pizza. This is very different from the European way in which cheese is added into salad and sandwiches or enjoyed as snack directly. 

Walman said that although the Chinese market is large, it still takes time for cheese, a foreign food, to be fully accepted by the market. Their target buyers are those who like to try new things and are willing to accept foreign food. As long as the target population is pinpointed, there is a bright future ahead.

Source:www.food2china.com