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GLOBAL FOOD EXPORT MARKET II—— ITALY
Post Time:2019-03-20Author:Food2China

The Italian nation is a nation of foodies who has a long culinary history. As with their art, Italian cuisine is equally refined. The typical Mediterranean climate, diverse topography and abundant sunshine on their land are all unique advantages for cultivating a variety of high-quality agricultural products, and thus turning Italy into a major European agricultural country. According to the ISMEA, Italian agricultural exports have increased by 23% in the past five years, while the EU’s growth rate was only 16%. The share of Italian agricultural exports in the world agricultural export market increased from 2.9% in 2013 to 3.1% in 2017. Foods exported from Italy such as wine, olive oil, cheese, and coffee, are not only healthy and delicious, but also popular among consumers and famous all over the world.

Today, as Chinese consumers have higher requirements for quality life, fine food from all over the world, including Italy, are favored by the Chinese, especially by the middle class. Although the Chinese and Italians have unique and different dietary habits, they have the same craving for fine food. Since Italian food has won the heart of Chinese consumers with its unique flavor, Italian agricultural products of high quality can easily gain ground in the China’s market. 

As we all know, Italian food has always been known for its safety, deliciousness and quality assurance, attributing to its reliable and traceable supply chain. Based on the implementation of EU Food Safety Law, Italy also adopts a food safety monitoring system that is more stringent than the EU standards, and a food safety strategy of “specialized, all-round, and integrated management”, monitoring every link of the food chain from the source, production, processing, to import and export, warehousing, delivery and sales. This is the very reason why Italian food has won the trust of consumers around the world with stable quality, safety and reliability. For Chinese consumers who are increasingly giving much attention to food safety and quality, Italian food is defi nitely one of their top choices.

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According to the Italian newspaper Il Sole 24 Ore, the main agricultural products Italy exports include wine, cheese, sausages, fruits and vegetables. Two-thirds of those products are exported to EU countries such as Germany, France and the United Kingdom. And wine sales are gaining a strong growth momentum in overseas markets. In China, a market of huge potential, it’s growth rate is 17%. Even in wine-producing countries such as France, the United States and Australia, Italian wines have been successful, with sales in the three regions increasing by 11%, 5% and 12% respectively. In addition, it is quite surprising that the sales of Italian champagne in France, where it originated, also increased by 18%. 

On this romantic land of art, ketchup is an indispensable sauce. It is often used to cook fi sh, meat and other foods, as a seasoning for color, sour, freshness and fragrance. Thanks to the typical climate and abundant sunshine, ketchup from Italy is especially delicious with slight sweetness and sour, thick and creamy. 

In addition to ketchup, Italian coffee is also not to be missed. Italy is one of the originators of coffee culture, and Espresso is the essence of Italian coffee. “Espresso” originated in Italy, meaning “extra fast” in Italian. All kinds of white coffee or fancy coffee, including Cappuccino, Macchiato, Latte, Crete and double Ristretto, are made of Espresso, which is the key to verifying the quality of a cup of coffee. When you taste Italian coffee, just take a sip of it and you will be impressed by its rich taste and aroma. Just so you know, the scent and concentration are two criteria for evaluating whether the Italian coffee is good or not.

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Source:www.food2china.com

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