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TO TASTE THE “RED GOLD OF ITALY”
Post Time:2019-03-21Author:Food2China

Preface

With a tradition of 45 years, La Regina di San Marzano is a well-established food industry. In 1972 Antonio Romano, a man of humble peasant origin, embarks on his entrepreneurial journey working hard and dedicatedly, focusing on the valorization of the produce of his land, especially the San Marzano tomato. With the passing of the years, thanks to his passion and his commitment, the dream becomes reality in 1983,when the brand La Regina di San Marzano was born. Thanks to a strong entrepreneurial attitude and a modern strategic vision, Felice Romano made a market leader company out of the original small enterprise. Nowadays La Regina exports its products throughout the world, from Europe to America to Asia.

The production process of the tomato sauce 

The fertile and generous ancient land of Campania, kissed by the warmth of the Mediterranean sun, on the slopes of Mount Vesuvius rich in culture and traditions. Here is where the “red gold of Italy” – the best tomatoes in the world fi nds its best growing environment. Among the green hills of Campania, touched on one side by the Tyrrhenian Sea and on the other by the Apennine mountains, in the Agro-Nocerino Sarnese area where the soil is soft and deep due to its volcanic nature, the Romano family has dedicated time and passion to the cultivation of the world-renowned San Marzano tomato for decades. For this family, growing and producing tomatoes is not just a job, but rather a way of life. Attention is given to assure that the growing tradition and quality are respected; the vertical integration continues just as it happened many years ago when a humble man who loved his land had a vision. The Romano family continues today with pride its relationship to the land, caring and nurturing the seed as well as the soil that makes the “red” miracle happen every year. Tradition, hard work, respect for quality and excellency are the ingredients that make La Regina di San Marzano a jewel among Italian companies today.

The secret in selecting tomatoes 

The entire vertical integration, from our fi elds to the production plant, is closely monitored by strict controls aimed at keeping our standards of quality high. La Regina di San Marzano is certified and fully guarantees the quality of product lines, both regular and organic. Our sauces are made exclusively from fresh ingredients (onions, garlic, eggplant, olives, peppers) daily delivered at our Plant and processed in the same day. The sauce is produced by our canned tomatoes, no additives, preservatives or concentrate are included at all. The entire process is strictly monitored from the opening of tomatoes cans to be used in the production until the labelling of the product. The x-ray machinery positioned on the line allows to check the product free from defects or foreign materials.

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The unique advantages of the products 

The high quality of our peeled plum tomatoes is the result of an accurate selection and vertical integration that begins at the moment of choosing the seeds. The monitoring of plants' growth and soil's condition support the growth and the optimum quality of our tomatoes. Thanks to a trained production staff and the strict controls, consumers are assured always a superior quality product. Our strength lies in the firm belief in high professional working standards, in the respect for the work force, in the high quality of the products. These elements combined with monitored agricultural standards represent the pillars that make La Regina di San Marzano unique. 

The popularity of the brand? 

La Regina di San Marzano fosters an equal relationship with both its USA and Canada distributors, working directly with their team of buyers to market food products specifi c to its client’s needs. The success of this strategy has enabled the company to serve some of the largest wholesalers and retailers across Canada and USA while offering products of the highest quality at competitive prices. The pasta sauce business is increasing year by year thanks to this successful strategy.


Source: www.food2china.com

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