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China, USA, Brazil Targeted as Key Markets in Chile’s Decade Wine Plan
Post Time:2019-04-02Author:Food2China

Chile Wine Industry Association released a ten-year strategic planning, which according to disclosure, mainly includes setting price policy for high grade wine (for example, 12 USD per bottle in US retail market), targeting China, USA and Brazil as key markets, and promoting rapid growth of female consumers worldwide. 

Chile is the fourth biggest wine exporter in the world as well as the number one exporter of New World Wine. Wine Industry Association wants to promote image and brand recognition of Chilean wine around the globe. 

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With per capita consumption of 1.2 and 1.7 liters respectively, there are still a large room for growth in China and Brazil wine markets. According to forecast by Wine Intelligence, China will have 160 millions imported wine consumers in 2025. The number is 48 millions in 2015. US market features 21-38 old Millenials as the backbone of consumption. 

According to China customs statistics of the first half year, imported bottled wine totaled 223 million liters and 1.109 billion dollars, an year-on-year increase of 56% and 69% respectively. The average price was 0.73 dollars per liter, a year-on-year increase of 2.80 % . The total import of sparkling wine totaled 6.37 million liters and approximately 26.56 million dollars, a year-on-year increase of 31.10% and 8.00% respectively. The average price was 4.17 dollars per liter, decreased by 17.60% year-on-year.


Source:www.food2china.com

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