As a world-leading producer and exporter of olive oil, Tunisia has more than 80 million olive trees and an annual olive oil output of nearly 300,000 tons, about 90% of which are for export. Thanks to the mild climate on the southern coast of the Mediterranean, Tunisian olive fruit is plump and the oil is well received in the market.
"A few years ago, Xiaer was the first Tunisian olive oil brand that entered the Chinese market. Although the quantity is very small, its good reputation among the consumers has greatly enhanced our confidence in exploring the Chinese market." According to Samia Mamal, director of the Tunisian Organic Agriculture Department, the biggest advantage of Tunisian olive oil is that the industrial chain is very mature. From breeding, planting to production, there is a professional division of labor in each link. In recent years, olive cultivation, olive oil processing technique and product quality has improved, which leads to increase in production and export of bottled olive oil.
Additionally, Mamal said: " Tunisia produced over 30,000 tons of organic olive oil in 2017, accounting for about 10% of its total olive oil output." Mamal said that the demand for organic olive oil in the international market is increasing. Thus Tunisia is aiming at this highend market to enhance the competitiveness of its olive oil.