Dinning table is the center of a family where we yearn for. 

Since ancient times, Chinese people have defined "home" as the whole family sitting at the table and having dinner together. We can know more about the personality, economy, hobby of a family while having dinner. Dinner table plays an important role in a family. Therefore, the improvement of people's living standard and economic level will appear on the table first. The most apparent phenomena is that more and more people are willing to pay for high-quality, rich and diverse food ingredients with balanced nutrition. With the characteristic of "fresh", vegetables, fruits, meat and poultry, aquatic products become the core of table consumption upgrade. 

Fresh food, often regarded as a primary product for sale in shelves only with essential insurance and simple package. If we define fresh food in the category of table consumption, the main fresh food include vegetables, fruits, aquatic products, meat, poultry and eggs. They are unprocessed foods that need to be kept chilled or frozen. 

Fresh food is as important to Chinese consumers as rice, flour, grain and oil, which together make up one delicious meal after another in our family. It is reported that the trading scale of fresh food market reached 1.9 trillion yuan in 2018, up by 6.9% year on year, and has maintained a growth of over 6% since 2013. Chinese fresh food market is expected to reach 2.3 trillion yuan in 2020. The online market penetration rate in fresh food industry has been increasing year by year, with an annual growth rate of over 50%. In 2018, the trading scale of fresh food e-commerce market has exceeded 100 billion yuan, and the online market penetration rate is expected to reach 21.7% in 2020. According to CBNData "Report on the Development Trend of Chinese Dinning Table Consumption" , apparently Chinese family is going through an upgrading trend in fresh consumption, and fresh imports often appear in Chinese shopping basket!

Source：www.food2china.com