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Wine market in China you may not known
Post Time:2019-05-10Author:FOOD2CHINA


Who exported to China?

According to data provided by IWSR, China's imported wines are mainly from France, with a percentage of up to 35%. This is followed by Australia (17%), Spain (15.5%), Chile (12%) and Italy (4.2%).

 

The latest market research by the authoritative organization International Wine and Spirits Research Institute (IWSR) shows that China is expected to replace the UK in the next three years, becoming the world's second largest wine market, and its sales are expected to increase to $23 billion by 2021. Second only to the United States.


China leads global wine consumption growth

 

According to the report, in 2016, 2.6 billion boxes of 9 liters of wine (a total of about 23.4 billion liters) were consumed worldwide. It is expected that global wine consumption will continue to rise at a rate of 0.4% per year until 2021.

 

In an exclusive interview with the 21st Century Business Herald, Vinexpo CEO Guillaume Deglise said that wine is currently one of the most popular alcoholic beverages in China and is favored by young people who are lifestyle-conscious. In addition, he pointed out that China's channels are diversified. China's various channels, including distribution, Internet, and catering (offline), are developing well, especially with the most active Internet channels in the world. Because of China's high tax rate and other factors, consumers are more sensitive to commodity prices, and hope to get preferential, and the sales advantage of the Internet will be highlighted.


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How to seize the first opportunity?


After learning that the Chinese wine market has such great potential, wine manufacturers from all over the world, and businessmen with keen insights, are eager to promote red wine to the Chinese market.After joining the IFA Association and registering as a member of the F2C website, there were 5 Italian wineries and 2 Italian general agents, which were recommended to Beijing Jinxiu Garden Trading Co., Ltd. The company is located in the beautiful land of Beijing, China, and is mainly engaged in the wholesale of imported wine and food, radiating the national market. Having such a strong Chinese distribution company has greatly expanded the sales of these companies' wine exports to China.



How to better develop the Chinese wine market channel?


 

Participate in the exhibition to develop resources

 

Participating in the wine show, a lot of merchants from all over the world gathered, not only can promote the promotion of their own wine brands, but more importantly, the buyers who come to the exhibition are very purposeful, they belong to the group with very clear goals.



Matchmaking product category is highly targeted


FOOD2CHINA EXPO invites the most powerful e-commerce sellers, import traders, chain dealers, hotel management groups, group meal service agencies, wholesale markets, catering companies, alcoholic food distributors and other types of buyers in the industry to provide free and efficient Pre-show, exhibition, and post-show business matching services. This service is a major feature of FOOD2CHINA EXPO and is widely praised by exhibitors and industry insiders every year.

 


For example, in order to let Latin American companies know more about the Chinese market, the Food2China platform and the Guangdong Imported Food Association jointly held the “Latin American Food Association and Business Matchmaking Conference” in Guangzhou on March 28. There are 8 Latin American food companies and more than 70 high quality professional buyers.


In this tasting, Jose, the head of Latin American Friends (Guangzhou) Co., Ltd. from Peru, said: “Participating in Latin American Tasting will be able to understand the needs of Chinese consumers in the field and be better in improving packaging and taste. Improvement will be of great help to us entering the Chinese market."



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