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Grand Opening of the HOFEX 2019, Asia's Leading Food & Hospitality Tradeshow
Post Time:2019-05-14Author:Food2China

HOFEX-Asia's leading food & hospitality tradeshow opened on May 7 at the Hong Kong Convention and Exhibition Centre. It is a biennial exhibition. As the pioneer and the largest food and beverage exhibition in the Asia-Pacific region, HOFEX has been intensively developing in the industry for more than 30 years and is committed to creating a quality and efficient business platform for professional buyers and international exhibitors in the industry.

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The exhibition of this year continued its success and attracted representatives from 74 countries and regions around the world, with more than 2,800 exhibitors participating in the exhibition. In addition to countries such as the United Kingdom, Austria, the United States and Spain, which have always been supporting it, it also saw the participation of new members such as AREI Latvia, Association PorkColumbia, British Columbia, Ministry of Agriculture Czech Republic, Spanish Beef and VLAM Belgium in this year.

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There were seven special zones in the exhibition: the bakery and dessert zone, the specialty coffee zone, the food and beverage zone, the premium meat zone, and the catering / kitchen equipment and supply zone as well as the hotel design and hospitality supply zone and the hotel service and technology zone, and goods were available in all varieties from raw materials, ingredients, finished products to equipment and accessories, etc., providing a clear classification and wide variety of choices to buyers with different demand. 

It has outstanding performance on the first day, and the exhibitors were full of passion. They invited the audience to taste their own proud delicacies and specialties, or showed them new equipment and high-tech. In this international feast, Guangdong Imported Food Association led the VIP buyers group to visit the Austrian exhibition area and to conduct business matching, and there were plenty of heated discussions. Franz Ernstbrunner, Project Manager International Trade Fairs of Advantage Austria, and his colleagues gave buyers a detailed introduction to Austrian local specialties and delicacies.

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Sparkling water made from pure glacier mineral water added with foaming materials has a cool and refreshing taste after being refrigerated; selecting from different varieties of grapes, white wines and red wines made in the traditional Austrian way have their own characteristics, and the flavor is excellent when paired with meat or seafood and other dishes. There were also a variety of organic food, dairy products and leisure snacks and other rich categories, which showed buyers the diversity of Austrian food culture. Many buyers have shown a strong interest in Austrian products, and some of them had business negotiations with Austrian exhibitors.

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"Nature and Health" Became the Primary Keywords

In addition, the reporter learned from the interviews that the whole food industry, including food, beverages and snacks, etc., put great emphasis on "nature and health". Jason Chu, general manager of Greencastle Trading Co., said that as people's income levels and education increased, their food choices have become more organic, natural and healthy. Especially for families with children, they are more cautious about food choices.

Even leisure snacks, which have long given the impression of being less healthy, also gradually developed into healthier snacks category, such as Taiwan's San Shu Gong, known for its mochi, has publicly launched grain bars that allegedly contain 21 grains, while another company which specializes in Scottish soft drinks and snacks has launched vegetable crisps made from naturally grown broccoli. Even chocolate, which is daunting because of its high calorie, now has a lower-calorie alternative – to cut calories by replacing traditional sucrose with sweetener.

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Concurrent exhibitions were also splendid

Co-hosted by Düsseldorf Exhibition (China) Co., Ltd. and UBM Asia Ltd., ProWine Asia is the world's leading wine and spirits trade fair, attracting more than 330 exhibitors from 28 countries and regions to provide them with an excellent opportunity to expand into the Asian market. It also provided the industry professionals with an opportunity to keep abreast of the latest trends and tendency in the industry.

The 11th Retail Asia Conference & Expo (RACE) served as a platform for showcasing retail creative ideas, bringing together more than 1,000 brands from around the world to showcase more than 2,000 products and retail solutions. The three sections of retail technology, online technology, retail design and in-store equipment exhibition area were set up on the expo site to enable retailers to keep abreast of industry trends, understand the cutting-edge technology, and optimized the sales platform to meet customer needs.


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