FAQs

A: F2C is the first truly vertical B2B e-commerce platform in China which gathers a large number of trade leads and provides comprehensive one-stop supply chain service for the imported food industry. Except for B2B functions, F2C also offers EDM subscription, industry live streaming for gathering Chinese buyers, and business live streaming for real time communication with overseas suppliers.

A: The company integrates years of superior industry resources – FHW exhibition, Guangdong Imported Food Association, F2C media, and F2C website to form a “four-in-one” strategic cooperation system. With a database of over 6,000 suppliers and 100,000 buyers, it offers a high-efficient cooperation platform for suppliers, importers, distributors and third-party service providers upstream and downstream within the imported food industry.

A: There are several levels of seller membership: regular sellers, bronze sellers, silver sellers and gold sellers. Different membership enjoys privileges in varying degrees: uploading operation certificates or credentials, uploading product information, posting trade leads, sending inquiries, preferential ranking in the search page and the category list page, live steaming, marketing on and off the website, recommendation of third-party services, membership fee deductible for offline resources. Please refer to XXXXXXX for the detailed service list for seller members.

A: There are several levels of buyer membership: regular buyers, bronze buyers, silver buyers and gold buyers. Different buyer membership enjoys privileges in varying degrees: uploading operation certificates or credentials, sending inquiries, posting trade leads, adding useful information to Favorites, EDM reminder, preferential participation in live streaming events, participation in high-end offline exchange activities, membership fee deductible for offline resources. Please refer to XXXXXXX for the detailed service list for buyer members.

A: There are industry live streaming and business live streaming. Industry live streaming: gathers importers and distributors and provides them with industry news, product information, etc. so that buyers can know more about the overseas imported food market and the trends in the domestic market. Business live streaming: is mainly held by overseas suppliers or distributors to display their credentials, scale of operation, background, and especially products to the interested Chinese importers with emphasis on characteristics, tastes and targeting groups. Suppliers and buyers can have online face-to-face communication to facilitate business cooperation. Corporate display live streaming: is mainly held by suppliers or third-party service providers to display their cooperate image, scale of operation, products categories, service and deliverability. Additionally, deep analysis of product advantages can be provided to raise brand awareness and purchase desire. Corporate display live streaming can also be held by buyers to display their corporate culture, scale of operation and product categories, and make order request and quality request.

A: Silver and gold members will be served by full-time customer service staff in varying degrees, including but not limited to: translation and nationwide spread of trade leads, processing inquiries, conducting online and offline business matching, looking for cooperation opportunities and facilitating high-efficient and precise cooperation. Full-time customer service staff will send product information, trade leads and store activities to various buyers periodically in the form of EDM.

A: With years of resources, we have formed a non-copyable “four-into-one” strategic development pattern which consists of: F2C Website --- the first truly vertical B2B e-commerce platform in China which gathers a large number of trade leads and provides comprehensive one-stop supply chain service for the imported food industry; F2C Media ---the first English-Chinese magazine and Internet media in China which focus on imported food industry; Guangdong Imported Food Association (IFA) --- the first imported food association in southern China which connects overseas resources, domestic sales channels and third-party platforms; FHW --- the first professional B2B imported food exhibition in southern China which gathers global resources.

A: FHW 2018 | Powered by FOOD2CHINA is organized by Worldex-SingEx Exhibitions (Guangzhou) Co., Ltd., co-organized by CCPIT Guangdong Committee and Guangdong Imported Food Association, and supported by its global strategic partner Fiera Milano S.p.A. It has been successfully held for six editions. As the first international, professional and comprehensive food exhibition in southern China which is driven by a global food exhibition brand and in partnership with a renowned hotels supplies exhibition, FHW fills a gap in the field of professional food exhibitions . For more information, please visit http://www.fhwchina.com.

A: There are dozens of national (regional) groups to participate in the exhibition every year, bringing in thousands of first-hand products, which makes it a professional food exhibition with the highest proportion of international exhibitors. The exhibition also display special food, high-quality fruit and vegetable, green agricultural products, roughly processed food from all over China. F2C Exhibition cooperates with Hosfair and China Hotel Supplies Association to converge supply and demand resources and increase brand awareness of the exhibition. Guangdong Imported Food Association is one of the co-organizers of F2C Exhibition. With over 400 enterprises members, it is the only association in Guangdong province which focuses on imported food industry. The association organizes hundreds of high-quality importers to purchase at exhibitions each year. F2C Exhibition works with authoritative organizations such as e-commerce associations/chambers of commerce, trans-border e-commerce associations, and online associations to organize spot purchasing and business activities. There is a special third-party service area where relevant service enterprises of customs, resource tracing, warehouse logistics, e-commerce/trans-border e-commerce platforms, cold chain transportation and supply chain finance are gathered to create a comprehensive exhibition platform for imported food industry. F2C Exhibition works with www.food2china.com to be connected with over 100,000 buyers. It also cooperates with its strategic partner Food To CHINA magazine to realize online-offline linkage. Guangdong Imported Food Association will host the 2018 Imported Food Development Forum where industry elites and opinion leaders will be invited to discuss big plans for the imported food industry. For more information about FHW, please visit http://www.fhwchina.com.

A: The site activities include Imported Food Development Forum, seminars and promotional activities such as Jingdong Imported Commodity Department Promotional Fair, Google Digital Marketing Solutions Seminar, Sri Lankan Products Tasting, Chilean Food Promotion Fair. For more information about FHW, please visit http://www.fhwchina.com.

A: During the three-day fair, one-on-one guidance service was provided to 750 VIBs (Very Important Buyers), and each of the over 300 exhibitors were matched with multiple highly interested buyers. According to feedbacks from exhibitors and VIP buyers, exhibitors received a lot of inquiries about imported Thai food from professional buyers, while buyers had in-depth communication with the recommended exhibitors and they would continue to plan cooperation after the fair.

A: With the vision of “Food to China, Taste from World”, Food to China is an “four-into-one” strategic cooperation system that integrates F2C Website, F2C Association (IFA), F2C Media and FHW Exhibition. As a FHW exhibitor, you can receive an additionally added-value service though member fee equivalency discount or making up the price difference. FHW exhibitors can become a F2C website member to enjoy services including inquiry processing, EDM marketing, advertising on the website, WeChat group marketing, magazine advertising and third-party service recommendation. IFA members can also become our IFA member to participate in high-end international exchange meetings, business seminars and business matching meetings; FHW exhibitors can also advertise on our magazine and F2C WeChat Account and in our WeChat business groups.

A: Guangdong Imported Food Association (IFA for short) is an industry cooperation and support organization guided by Social Organization Management Bureau of the Department of Civil Affairs of Guangdong Province, and the Department of Commerce of Guangdong Province. It consist of enterprises, associations and renowned exports that are engaged in food import, sales and other food import-related industries (such as logistics, customs, warehouse, e-commerce and financial service). IFA is the first and only imported food association in southern China that connects overseas resources, domestic importers and third-party service providers.

A: IFA provides marketing and sales service for superior overseas food manufacturers to enter the Chinese market. It helps embassies and trade promotion agencies of various countries in China to promote their food and food culture. It introduces the latest international trends, food technology and domestic policies to the Chinese enterprises who are engaged in imported food business; it assists Chinese enterprises who are engaged in food trade and sales to look for high-quality supplies and expand sales channels.

A: Guangdong Imported Food Association has a database of over 3,000 overseas suppliers and over 100,000 importers and distributors. It has established a close cooperation relationship with many consulates, embassies, and trade promotion agencies in Guangdong and multiple international food exhibitions. Food to China project is a “four-into-one” strategic cooperation system which consists of F2C Website, F2C Association (IFA), F2C Media and FHW Exhibition. As a IFA member, you can receive an additionally added-value service though member fee equivalency discount or making up the price difference. IFA members can become a F2C Website member to enjoy services including inquiry processing, EDM marketing, advertising, WeChat group marketing, magazine advertising and third-party service recommendation. IFA members can also become F2C exhibitors to display products, and participate in business matching meetings and industry seminars; IFA members can also advertise on F2C magazine and F2C WeChat Account and in F2C WeChat business groups.

A: F2C media consist of Food To China magazine and F2C WeChat official account. Food To China magazine is operated by Guangdong Imported Food Association, which offers professional and in-depth industry reports, observation and interpretation, brings global industry news to

What resources are offered? A: WeChat industry groups consist of exhibition and association resources we have accumulated over years, which cover over 100,000 high-quality Chinese importers. The group categories include: high executive groups, comprehensive groups, wine groups, leisure food groups, e-commerce groups, hotel groups, restaurant groups, beverage groups, ingredient groups, diary product groups, coffee and tea groups.

A: Food2China imported food industry WeChat groups provide friends who are engaged in imported food business with source tracing, service provider recommendation, trade leads posting, industry news sharing and business matching services.

A: Please scan (or press and hold) the QR code at the bottom of the home page to apply for joining, or befriend the admin (WeChat ID: FOOD2CHINA001). After accepted by the admin, the appliers will be invited into matching industry groups according to their credentials and business types to facilitate precise communication and high efficient cooperation.

A： (1) regularly providing various high-quality industry information (news, research reports, manuals, documents…);
(2) help members submit demands and arrange for the resource department to conduct business matching;
(3) help members hold online and offline sharing activities if their demands have reached a certain amount;
(4) establish a strict control system and build exclusive private exchange groups to enhance trust between members;
(5) members can exchange experience with industry elites to deepen learning and expand industry knowledge;

A: The Chinese imported food market is booming! China has a population of 1.4 billion and food is essential to life. With the development of global trade and consumption, healthy and tasty imported food has gradually become a first choice for the Chinese urban consumers. Only in 2015, China imported 55 billion dollars of food from 192 countries. During the ten years from 2006 to 2015, China’s import volume of food increased by 5.3 times, with average growth rate reaching 17.6％. The Chinese imported food market has been developing with unprecedented speed. According to a prediction by the Grocery Manufacturers of America, China will become the biggest food consumer in 2018, with market size reaching 480 billion Yuan. Statistics shows that at least 84% of the Chinese families purchased imported food at least once in the past year. The number was 76% three years ago. In the big four cities – Beijing, Shanghai, Guangzhou and Chengdu, almost 100% of the families have purchased imported food, and the purchase frequency reaches 15 times per year, which means at least once a month. In 2016, China imported food form 187 countries (regions). The top 10 suppliers are: European Union, ASEAN, America, New Zealand, Brazil, Canada, Australia, Russia, South Korea and Chile, which account for 81.6% of total volume. European Union, ASEAN and America take up 50% of the share.

A: There are six advantages for the imported food market in southern China: The planning of imported food in southern China takes the lead; The concept of “Delicious Food in Guangzhou” covers the whole southern China region; The total volume of retail sales of consumer goods showed double-digit growth in the past years; China has a huge population and fast economic development. The Chinese people yearn for 100% authentic food from all over the world; The consumers are enthusiastic about new products and novel tastes; The per capita disposable income and consumer spending take the lead in the country.

A: Professional exhibitions: professional display and business matching through professional imported food exhibitions; Industry associations: finding sales channels and third-party services through imported food industry associations; Professional business matching: special business matching meetings for imported food industry; B2B websites: displaying imported food information, looking for sales channels and service providers, professional online B2B matching.