The total land area of South Korea is only 100,000 square kilometers, but
Koreans are able to create a lot delicacy in a limited land with their confidence
and persistence of the Korean food. Korean ginseng, citron honey, seaweed and
other delicately packed delicious snacks have become the representatives of
Korean food in Chinese consumers’ impressions.
According to a report by the Yonhap News Agency, South Korean seaweed export value grows obviously in recent years. In 2017, the export value reached 510 million US dollars, a surge of 45.3% year-on-year. Another South Korean media reported that in 2017, South Korea’s instant noodle export value exceeded 300 million US dollars for the first time. Among its exporting countries that year, China accounted for 25.9% of the total, ranking the first. According to China Customs data, in the first half of this year, China imported 17.04 million kilograms of ready-to-eat or quick-cooked noodles and 2.41 million kilograms of dried laver from South Korea. It can be seen that Korean seaweed and instant noodles are widely welcomed by consumers in China.
In addition to seaweed and instant noodles, Korean tea is also famous. Ginseng tea, yuzu tea, hawthorn tea and ginger tea all enjoy high popularity among consumers. With the rise of health awareness, people are paying more and more attention to drinking tea. This is especially true for people living in Asian countries, where tea has become an indispensable part of life and they are willing to pay for it.
Besides, with the rise of health consumption, Korean health foods are also favored by consumers. Beyond traditional health foods like ginseng and cubilose, low-calorie, low-sugar and time-saving health foods that are rich in dietary fiber, such as cereals, energy bars, meal replacement powders and drinks, are also welcomed by domestic and foreign consumers.