According to Technavio’s latest forecast report (Technavio provides professional market research and data analysis for over 5,000 international industries), the future European craft beer market will grow at a compound annual growth rate of 11%. The global craft beer market is mainly concentrated in the Americas and Europe. The U.S. is the largest beer producer, followed by Britain.
Overall the UK Craft Beer market has seen incredible growth and interest in 2017 so far, and doesn’t look like slowing down anytime soon. The increased competition locally and internationally, however, means that breweries need, more than ever, to stand out from the rest. Those businesses with ambitions to grow will need to be clear on how they are going to increase loyalty, awareness, distribution and growth whilst maintaining quality and consistency, striking the balance of focus between production, sales and marketing
A look across the media and job boards in 2017 shows that businesses in the craft beer industry are becoming more creative in their approach to growth strategy and more open to expanding their internal sales and marketing abilities. Whilst they continue to employ sales reps, many are also investing in marketing professionals internally and externally. And while the UK’s craft beer sector is still working out how to mobilise and increase its market share, big brewer Ventures division, and Heineken with their recent acquisitions are just two examples. With a lack of equal resources, craft beer businesses need to work together, to use savvy techniques and strategies in order to get on more bars and shelves.
(1) Brewdog
The Brewdog is undoubtedly one of the most famous among many British craft breweries. It is also an extremely proud company that has provoked many well-known breweries in the industry, such as the Stella Artois, the parent company of Hoegaarden White brewery that we introduced before. Everyone knows that the beer’s alcohol content is generally within 15%, but the brewers simply remove the water after it is frozen and crystallized, increasing the alcohol content to as high as 67%, which makes the present Snake Venom (Viper).
(2) Samuel Smith
Brewery Samuel Smith is the oldest brewery in Yorkshire, England, founded in 1758 and located in Temmest. It is the oldest brewery in North Yorkshire, England. Until now, they still maintain to be a small-scale, independent family business and are proud to use traditional methods to make good beer.
(3) Adnams
Adnams is an old British brewer and started making beer as early as 1872. This company began to be widely known to Chinese drinkers on the eve of Christmas 2015 when Adnams rolled out its Triple Knot Tripel. The beer is brewed with lavender, jasmine, and orange blossom. With a hint of jasmine and lavender, the Triple Knot Tripel has been warmly welcomed by those drinkers who have a liking for floral fragrance since its debut.
