Today 26th Oct, 3-4 pm in Beijing and 8-9 am in Germany, we held a very successful online matching event for German beer brand KARLSBRÄU，which organized by FHC/IFA/FOOD2CHINA. At the meeting, Hans-J. Greiner, the sales director Asia-Pacific introduced the brand and products to 13 Chinese beer buyers. And buyers very enjoyed this online matching event and showed buying interest in the beer.
The KARLSBRÄU GROUP Introduction
KARLSBRÄU is a 5th Generation family business, which is one of the top 5 export breweries in Germany. The Schlossberg caves, close to the Karlsberg brewery, are the largest variegated sandstone caves in Europe. An amazing method of filtering. Beer is 95% water. So as the basis for beer, it is most important to get it right. This water is remarkably soft and is the best basis for an amazing taste. Also, they have a high-quality control system and standards to control their product. Right now KARLSBRÄU has been into China market, the general agent locates in Beijing, the storage locates in Tianjin. All in all, they have a great preparation to start a business in different markets.
During the meeting, the buyers showed high interest in the products and asked a lot of professional questions, including the quotation, MOQ and so on sourcing information. Due to the covid-19, the buyers worried about the situation of German that would influent the product supply. The supplier representative Mr. Hans told us that no need to worry about that, the logistics is normal, they have a steady product supply in the Tianjin warehouse.
After the meeting, Food2China collects feedback from both sides, which shows high praise for this meeting. A lot of buyers are willing to have further cooperation with KARLSBRÄU.
In a word, this online matchmaking meeting was quite successful. Through the FOOD2CHINA platform, we are not afraid of the restriction of the epidemic and break the current trade dilemma. I believe that for importers and exporters, online matchmaking can expand a new channel to obtain more marketable and valuable products, and achieve a symbiotic and win-win result.