Recently, Deputy Secretary-General Wency Tan of Guangdong Imported Food Association (IFA) warmly received Trade Consul Mr. Mohamad (Haris) Abdul Latiff and Marketing Officer Xu Hao of Consulate General of Malaysia in Guangzhou. Both parties had in-depth discussions on further cooperation between Malaysia food export industry and IFA.
First, Ms. Tan introduced the Food2China Trading Center and explained the positioning and current operation of the trading center. As well as services provided by IFA and Food2China. Mr. Latiff appreciated the professional service system and prospect of IFA and Food2China.
In the follow-up meeting, Mr. Latif said that under the influence of COVID-19, besides organizing manufacturers to participate in ASEAN Expo, the consulate also started to help Malaysian exporters to develop overseas markets through online exhibitions and online matchmaking sessions. In recent years, China as a market with huge potential for imported food has drawn attention of Malaysian businesses, with Guangdong becoming a key development market due to its history with Southeast Asian food culture. Mr. Latif also suggested that if IFA members have demands for Malaysian food supply, the consulate can recommend quality suppliers according to the demand.