Established in 1998, Grand Landau specializes in offline marketing and promotion. It has successfully undertaken brand design, activity planning, public relations development, offline implementation, and marketing for over 300 well-known enterprises and brands from home and abroad. Grand Landau now boasts a business network in 192 cities of 30 provinces in China with over 100 project management talents, over 280 professional supervisors and near 10,000 employees.
Most cooperative partners of Grand Landau are from the fast moving consumer goods (FMCG) industries. The major cooperative brands are Bright Food, RedBull, Friso, Luhua, Glico and Danisa Butter Cookies.
According to the accumulated experience for many years, the actual market situation and the consumers’ core demands, Grand Landau works out the targeted sales activities to attract consumers to recognize the products, know the products, trust the products, and finally rely on the products.
Case 1: Friso
In the Friso case, the major sales channels are the mother and child workshops, large chain stores and outdoor squares and the target consumers are the family members. With the continuous terminal market promotion, the Friso sales volume ranks on the top 3 in the dairy market in 2015. At the same time, many mothers-to-be are attracted to pay attention to Freso and buy the products. With all the promotion activities designed by Grand Landau, Freso not only increases its sale volume but also enhances its brand influence.
Case 2: RedBull
Redbull mainly targets at the high and mid-end consumers. To remind them of Redbull whenever they are tired or sleepy, Grand Landau carries out the promotion activities in special ways, such as giving out RedBull products around office buildings, shopping malls and communities during the rush hours to impress the RedBull brand on the consumers and arouse their desire to buy its products. During the cooperation with Grand Landau, RedBull enjoys stable market shares and the sales volume has increased year by year.
Case 3: Vita Coco & Capri-Sun
Vita Coco is not only natural and healthy, but also high-end and fashionable. Its target consumers go to the gyms and fashionable malls after work. Aware of this, Grand Landau works out varied brand activities aiming at different consumer groups in different places, such as giving out products in high-end residential communities and office buildings and increasing the exposure of Vita Coco in fashionable malls to enhance its influence. Besides, to promote the product feature that Vita Coco supplies water in a healthy way, Grand Landau organizes lectures about drinking water healthily in high-end gyms. Through various promotion activities, the awareness and sales volume of Coco Vita has been greatly promoted.
