Asia’s Leading Food & Hospitality Tradeshow HOFEX returns to Hong Kong 7-10 May,Serving up Synergy, Innovation and Trends at Largest Event yet
HOFEX, Asia’s Leading Food & Hospitality Tradeshow will returnto Hong Kong for its biggest year yet 7-10 May at Hong Kong Convention and Exhibition Centre (HKCEC), where the biennial show will occupy almost every available exhibition space.Expecting more than 2,800 international exhibitors and 42,000+ trade buyers, HOFEX 2019will cement its position as the region’s largest and most important meeting place for thehospitality industry. Occupying an exhibition space of over 70,000 m2 across 3 levels of HKCEC, trade visitors will be able to sample and source everything for the food and hotel industry. The show’s opening ceremony, which will take place on 7 May 2019 will be attendedby The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP Financial Secretary, The Government of the Hong Kong Special Administrative Region. HOFEX is organised by UBM Asia andis co-located with ProWine Asia and Retail Asia Conference & Expo.
Bigger than ever
74 exhibiting countries and regions and 48 national and regional groups and pavilions makethe 2019 edition of HOFEX the most international year yet. In addition to long-supportingexhibitors including Japan, Australia, UK, USA, Germany, Austria and Spain, this year willwelcome newcomers AANA - Agence de l'Alimentation Nouvelle-Aquitaine France, AREI Latvia, Association PorkColumbia, British Columbia, Ministry of Agriculture Czech Republic,Spanish Beef, VLAM Belgium and more.
Prolific business opportunities
This year’s tradeshow has been strategically organised to optimise buyers’ experiences withthe aim of maximising networking potential across the vast space.
Hall 1 will house Bakery & Confectionery @ HOFEX, where global and local manufacturercan meet with buyers from the ever-growing Asia-Pacific bread, cakes, pastries and confectionery markets; Bean2Cup @ HOFEX, where baristas, café owners, coffee producers andsuppliers will find everything from coffee beans to espresso machines; Foodservice Equipment & Catering Supplies, where state-of-the-art international catering equipment will beshowcased; and Tableware & Hospitality Supplies, Hospitality Technology and Hospitality Design, where hospitality professionals from restaurants, resorts, hotels, spas and more willfind ideas and inspiration to build a more streamlined business – from manufacturing andproduction to packaging, design and facilities.
Food and Drinks is in Hall 3 & 5 where visitors can enjoy local as well as exotic offeringsfrom the many international pavilions, ranging from frozen and chilled seafood to cured andfresh meat, snacks and beverages, baked goods, confectionery, ice cream, canned foods andmore; co-located show ProWine Asia, the region’s leading wine and spirits trade fair showcasing premium wine, beers, professional wine equipment and accessories from around theworld; and Meat @ HOFEX, dedicated to the surging demand for prime meats across APACand featuring the world’s leading meat purveyors from Colombia, Germany, Ireland, SouthAfrica, the UK and more. Meat @ HOFEX will also be home to a new star of the show, HOFEX’ first food truck, sponsored by the Butcher’s Club. This mobile kitchen will roam the exhibition floor preparing and delivering meat from the Butchery Skills Challenge to visitorsadjacent to Beer Street, serving up a match made in heaven.
Hall 5 will house the co-located Retail Asia Conference & Expo (RACE). Presenting the latestcatering and hospitality innovations, retail technologies and solutions including everythingfrom floor-cleaning robots with 3D cameras to revolutionary Point of Sale systems and internet retailing. RACE provides trade professionals at HOFEX with an unrivalled opportunity toenhance operational performance.
On-site Events – Hong Kong International Culinary Classic and Mixed Barista Arts
The culinary heart of the fair, the Hong Kong International Culinary Classic (HKICC) will seeover 900 chefs, cooks, pastry chefs and apprentices from across the globe hone their culinary skills at this esteemed competition. This year, CLP Power Hong Kong Limited will bethe Platinum Sponsor of the event, showcasing its latest ‘All-Electric Kitchen’ concept. Endorsed by the World Association of Chefs’ Societies (WACS), the competitions include a LiveAfternoon Tea Set Competition, the Gourmet Team Challenge and for the first time a Gelatocompetition sponsored by Bonny Foodservice Products, which provides a unique chance tomingle with the world’s best Gelato makers. The HKICC is also home to the impressiveButchery Skills Challenge sponsored by Sutherlands Gastronomy, where international teamsof talented butchers will show off their passion, precision and power in a bid to be the best.
Meanwhile, baristas from across the region will battle it out during the popular Mixed Barista Arts. Taking on a brand-new competition format this year, the 4-in-1 challenge willbe comprised of 4-barista arts, namely single origin coffee knowledge and tasting ability,grinder skills and knowledge, latte art and ability to work as a team.
“This is the 32nd year we are hosting HOFEX and we are proud to say that 2019 will be biggerand better than ever”, says Mr. Daniel Cheung, General Manager of UBM Asia. “For fourdays, the HKCEC will once again be transformed into a launchpad for new products andbrands, a platform for like-minded professionals to connect and do business as well asproviding an unmatched opportunity to gather industry knowledge.”
HOFEX is organised by UBM Asia, the largest tradeshow organiser in Asia with over 290 events, combining local expertise with a global industry network to provide high-qualityevents and the best customer experience for event attendees from all over the world.
Pre-registration for HOFEX 2019 is now open until 18 April on the website. Walk-ins aravailable on-site, and visitors may register and pick up a pass outside Hall 1. The show is open to trade professionals and media only and visitors must be aged 18 or above. Pre-registration passes include a complimentary 4-day show admission badge to HOFEX, ProWineAsia and Retail Asia Conference & Expo, as well as an electronic Advance Buyer’s Guide andaccess to the tradeshow’s complimentary business matching services.
EndsNotes to Editors:
This announcement is distributed by Cred Communications Ltd. on behalf of UBM Asia. To pre-register for HOFEX, ProWine Asia and Retail Asia Conference & Expo, for media enquiries or interviews please contact:
Iris Kwok
Cred Communications Ltd.
2110 3519 | 6296 1198
iris@credcommunications.com
Angel Yau
Cred Communications Ltd.
2110 3519 | 9812 6242
angel@credcommunications.com
About UBM Asia
UBM Asia is a leading B2B information services group and the largest B2B Events organiser in the world. Pleasevisit http://www.ubm.com/asia for more information about our presence in Asia.
https://www.ubm.com/global-reach/ubm-asia
About HOFEX
Remarking 32 years of excellence, HOFEX – Asia’s Leading Food & Hospitality Tradeshow, has been taking theindustry on numerous extraordinary journeys of culinary delicacies from all over the world, bringing the mostcomprehensive selection of Food & Drinks, Hospitality Equipment & Supplies products to Asia.
https://www.facebook.com/HOFEX.hk/
About ProWine Asia
Co-organised by Messe Düsseldorf China Ltd. and UBM Asia, ProWine Asia 2019 will continue to be held aspart of HOFEX 2019 - leading trade show for food and hospitality in the region
Continuing successful cooperation with food and hospitality, ProWine Asia 2019 will bring a diverse assemblage of established international labels while offering the best practices, credibility and global recognitionbrought about by ProWein Düsseldorf – the World's leading international trade fair for wines and spirits.
http://hongkong.prowineasia.com/
https://www.facebook.com/prowineasiahk/
About Retail Asia Conference & Expo
As the leading retail exhibition in Asia, RACE is proudly recognised as the MUST-JOIN event among the industry’s most influential retailers and buyers. RACE features three focus areas: Retail Technology, Retail Design &In-Store Marketing and Internet Retailing, as well as various onsite educational seminars and networking events.
https://www.retailasiaexpo.com/
https://www.facebook.com/retailasiaexpo/
Show details for HOFEX, ProWine Asia and Retail Asia Conference & Expo:
Dates and opening times:
7-9 May 2019: 10:30 – 18:30
10 May 2019: 10:30 – 17:00
Location:
Halls 1, 3, 5Hong Kong Convention & Exhibition Centre
