To Learn from Each Other

Currently Jacky’s company produces over 100 types of products, with major clients including five-star hotels and western-style restaurants. It also engages in retailing through its own website, with a good fame among expatriates in South China. What makes him glad is that along with wider market education, more Chinese accept and buy their products. “Now more and more customers care for the product quality rather than the price. Of course, we’ll provide competitive prices and, the most important, the highest quality, which is a win-win deal for both our company and customers.”

At present Germany-flavored sausages are still their best seller, and products with flavors of European countries such as Italy, Spain and France also enjoy brilliant sales volumes. Jacky found that Chinese customers are easy to be affected by the American style. When they talk about foreign food or lifestyle, mostly they refer to the American style but not the European one. The influences of America’s culture on the whole world are surprising. Hence his team needs to strengthen market education and enable more Chinese people to know about the real European flavors and quality.

In the next stage Jacky plans to open 100 small-sized snack bars across China to promote convenient and quality European foods. Plus, he wants to build a large professional baking factory to produce authentic European breads.

“In my view, the advantage of more foreigners in China is that you can communicate with people of different ideas, different cultures and different work styles. We need to learn from each other and make the market become better and better.”