In the eastern and western food culture, not only the application habits of oil are different, but the residents of the two places also have different preferences in selecting and buying edible oil. When Chinese people go shopping, they are more likely to choose big brand products with high exposure. But Italians and Greeks are different. Most of them are so knowledgeable and valued about olive oil that they are so picky. They eschew olive oil in industrialized mass production, but in favor of small-scale local brands which extract olive oil with concentrated attention. 

Southern Europeans also like to offer awards to small "craft" extra virgin olive oil brands

The differences in cooking and consumption between East and West are not as obvious as the cultural differences caused by olive oil. From Italy to Greece, the cultural symbols of olive oil are everywhere. Olivethemed paintings and decorations adorn the lives of ordinary people, and of course, more importantly, cosmetics derived from olive oil can help people become beautiful and anti-aging, directly shaping the aesthetic preferences of local residents.

Source:www.food2china.com